My Story

The year my resolutions changed.

EmmaFounder, Unbusy Club


For most of my life, my goals were big, self-improvement things. Get promoted. Earn more. Learn something new. Build something bigger. Always, the next thing.

Then something shifted. Not because I'd achieved everything I wanted, not because I'd stopped being ambitious. And definitely not because I'd stopped loving what I do.

I still work long days. I still have big goals. I still love building things - I run a business I genuinely care about, and spend a LOT of hours each week helping it grow.

But somewhere along the way, I realised I was craving something completely different. Time that actually felt like mine - to read without checking my phone, to walk without a podcast or my mind wandering straight to my to-do list, to sit in the garden with a coffee and not feel guilty about it.

For 8 years of my career, I thought the answer was to become more productive. Better systems. Better habits. More optimisation. And then I noticed my new years resolutions started to change over the years.

The problem was never that I wasn't productive enough. It was that I'd forgotten how to switch off.


Two lists, written a few years apart

I was reading through my notes on my phone (always finding something digital to do!) And I found my newest resolutions, and then I compared them to past ones. Same ritual, same person, a few years apart. But the two lists could not have been more different.

New Year's resolutions
A few years ago
Get the promotion
Earn more
Learn a new skill
Grow the business
Achieve the next thing
New Year's resolutions
This year
Read more
Log off
Spend time outdoors
Be present
Slow down

It was the first time I realised that, despite everything I'd been working on (and how much was still unticked,) what I wanted now wasn't more. It was balance. Not the corporate kind. Not the perfect kind. Just enough to enjoy the life I was already building.

I hadn't stopped being ambitious. I was craving time. Craving silence.


Learning to be unbusy

The happiest moments were the simplest

Around the same time, life reminded me what actually mattered. The moments I kept returning to were surprisingly small, and not one of them would ever appear on a CV.


None of of my resolutions cost money. None looked impressive online. Yet they were the moments that brought me out of my busy busy head.

The trouble is that modern life is very good at pulling us away from them. Notifications, emails, endless content, constant stimulation. It's easier than ever to stay connected - and harder than ever to disconnect.

Why it exists

So I started Unbusy Club

Because I know I'm not the only one who feels this way. You might love your career, be building a business, raising a family, chasing goals that genuinely excite you. But perhaps you've also felt that quiet craving for something else - a little more presence, a little more calm, a little more time.

It isn't about escaping life, and I'm not preaching a world where you quit it all and go off-grid forever. It isn't about rejecting ambition - it's about making room for the things that matter alongside it. And it isn't about becoming a different person. It's about reclaiming the parts of yourself that got buried beneath the noise.

How it works

One small challenge at a time

Every week, Unbusy Club shares one simple challenge. No extreme transformations, no impossible routines. Just a gentle nudge to spend a little less time distracted, and a little more time living.

Because becoming unbusy doesn't happen overnight. It happens one small moment at a time.

And perhaps that starts this week.

Unbusy Club isn't about escaping life or changing everything. No, it's just about enjoying it.